Roofing Corp of America

Internal Communications Engagement Report

March 2026 Newsletter
Prepared by Matt Miller · March 23, 2026

At a Glance

796
Employees Reached
▼ 1.6 pts
42.2%
Open Rate
▼ 1.6 pts
11.1%
Click Rate
▼ 0.9 pts
65% / 34% / 2%
Device Split
Desktop / Mobile / Tablet

Engagement Trend

Month-over-month open and click rate

Trend line shows the last six months of first-send performance so leadership can quickly see whether engagement is compounding or fading.
Open rate Click rate 0%10%20%30%40% OctNovDecJanFebMar

Business Unit Performance

Open rate by business unit

Bars are ranked highest to lowest. Red bars are above the company average and gray bars are below it.
Company avg 42.2%RCA Corporate (HQ)75.6%Pittman Waller71.4%Dynamic National58.4%Springer-Peterson Roofing58.3%A-1 All American Roofing57.1%The Original Roofing Company52.0%Crowther Roofing & Cooling40.3%Bone Dry Roofing38.5%WeatherShield Roofing38.2%BDI Roofing Group31.0%AAA Roofing29.6%Deer Park Roofing23.9%Front Range Roofing22.2%Hamilton Roofing15.4%

Device mix

Most recent month based on tracked opens.
Device 771 Desktop 65.0%Mobile 33.5%Tablet 1.6%
Desktop remains the dominant reading environment, with mobile representing a meaningful secondary channel.

Business unit detail

Business Unit Employees Reached Opened Open Rate vs Avg
RCA Corporate (HQ) 41 31 75.6% ▲ 33.4 pts
Pittman Waller 21 15 71.4% ▲ 29.2 pts
Dynamic National 77 45 58.4% ▲ 16.2 pts
Springer-Peterson Roofing 48 28 58.3% ▲ 16.1 pts
A-1 All American Roofing 7 4 57.1% ▲ 14.9 pts
The Original Roofing Company 50 26 52.0% ▲ 9.8 pts
Crowther Roofing & Cooling 216 87 40.3% ▼ 1.9 pts
Bone Dry Roofing 26 10 38.5% ▼ 3.7 pts
WeatherShield Roofing 76 29 38.2% ▼ 4.0 pts
BDI Roofing Group 58 18 31.0% ▼ 11.2 pts
AAA Roofing 54 16 29.6% ▼ 12.6 pts
Deer Park Roofing 46 11 23.9% ▼ 18.3 pts
Front Range Roofing 63 14 22.2% ▼ 20.0 pts
Hamilton Roofing 13 2 15.4% ▼ 26.8 pts

Content Click Analysis

Top clicked items

Click share is normalized against the top five links from the most recent month.
  1. 1. Join Us in Celebrating Pittman Waller's 100th Year Anniversary 43 clicks
  2. 2. Employee Feedback Survey 36 clicks
  3. 3. Roofing & Relationship Building Excellence in Motion with Dynamic National 17 clicks
  4. 4. ERP Prep Workshop Brings Estimating Teams Together 14 clicks
  5. 5. March 2026 Project Updates 13 clicks

Survey Responses

Employee Feedback Survey breakdown

Survey responses from employee feedback forms.
  1. Tours 6 clicks · 50.0%
  2. Best Practices 4 clicks · 33.3%
  3. Podcasts 2 clicks · 16.7%

Key Takeaways

  1. Strong headline reach — The March 2026 newsletter reached 796 employees, with 42.2% opening the issue and 11.1% clicking into content. The top-clicked item was Join Us in Celebrating Pittman Waller's 100th Year Anniversary, reinforcing that employees respond most to practical or people-centered updates.
  2. What changed this month — BU-specific segmentation replaced a broad one-size-fits-all send.
  3. Best-performing audience — RCA Corporate (HQ) posted the strongest open rate at 75.6%, indicating the content mix or local relevance landed especially well there.
  4. Next improvement priority — Focus next on lower-performing teams like Hamilton Roofing and keep people-focused content high in the issue to improve relevance and lift opens.